Small business video marketing and dental video marketing—Jeremy Tuber, Scottsdale, AZ

Yes, that's me, standing in for a GP at an orthodontist's practice in Chandler—I was filming an instructional video on how to brush with braces.

I insisted they let me wear loupes. Funny thing though, as soon as I put the mask on, the loupes fogged up! It was an honor to make believe I could do what dentists can do, even for a bit. Video production companies and videographers slide their way into the dental profession because they hope it's lucrative. That's fine. However, I hope you'll get the sense (after perusing this web page) that I work with the dental profession because I respect, admire, and care for it.

This video will give you a sampling of some of the work I've done for dental practices.
Check out this video first, and then feel free to explore anything below that catches your eye.

Notice that some dentists focus on the clinical aspect of their practice while others focus on the friendly vibe and chair-side manner. Whatever we've decided to focus on, I've found that each dentist and practice is unique, and it's my job to discover what that is (by investing time asking your questions and then listening to you).

You can be sure that the video we create will be a genuine and compelling reflection of your practice's personality. You're going to say, "Yep, that's our practice."

Dr. Hamed was skeptical the video would turn out well right after his interview was over—he didn’t feel like he did that well. I reassured him that the video would come out great, and that he was being too tough on himself.

I specialize in working with doctors who are new and even apprehensive about doing an interview—I can make everyone look and sound great (that’s my job!). Furthermore, I encouraged Dr. Hamed that the background music, vibrancy of the video footage, the great kids we had come in, and (most important) his fun and friendly interactions with the kids would compel parents to schedule an appointment at his practice. I can’t wait to see how this video helps his practice.

His enthusiasm and cordial demeanor towards kids shines in this video, and that’s exactly what parents are looking for!

Quick impromptu video done for friend and fellow editor Dr. Eric in Safford, Arizona. This is proof that dentists are as much artists as they are scientists and healthcare professionals. Quite an honor to feature Dr. Eric “the artist." As a hobbyist, he works in tile/mosaic, oils, graphite, stained glass, clay, fabric (weaving), etching/engraving, and in this video, water colors.

Dr. Allison and her team in Phoenix, AZ, were wonderful to work with. The script and creative direction for the promo video I came up with while eating lunch—sometimes inspiration comes to you quickly! Because of her patient load, we had to split the filming into two shoots—a week a part. Everyone wore the exact same thing, but the patient forgot I'd asked her to make sure her nails were painted the same. I did my best to edit this out, but if you look closely, you'll see it.

Ah, as you'd guess, this was a fun one to film. As a member of the Arizona Dental Association, I've participated in several of these throughout my career. Each year, they seem to raise the bar and get more organized. Special thanks to all of the dentists who volunteer their skills and time to help these kids maintain bright, healthy smiles. I can't forget to thank ASDOH and the students down there—they put on an incredibly fun event. I've never seen kids so excited to see a dentist. The creative direction was to put together something that was upbeat and fun—something that showcased the spectacle/event as a whole rather than just the clinical portion of it.

Dr. Fattah's just a heck of a nice guy. Good sense of humor, quiet, but loves his patients. Really enjoyed working / collaborating with his wife Sarah as well (she's great). Dr. Fattah joked that he really didn't want to be interviewed (he mentioned that he'd previously done it back in Oregon, and it was rough). I asked him how we did after the interview, and he joked that it was okay...wasn't that bad!

Jeremy's note: If you scroll down this page, you'll see a longer video I filmed for Dr. Curtis; it involves an interview. For this video, he wanted something that was upbeat and really fun. Dr. Curtis has kind of a silly, quirky side, so while this video works great for his young patients, I understand it might not work for a Phoenix or Scottsdale periodontist, endodontist, prosthodontist, etc.

Quite a distinction to work with Dr. Jackie and KC at PEG. These endodontists know a lot of videographers, marketing agencies, and video production companies in Phoenix, so I was honored they chose to work with me. The shoots for their Phoenix and Paradise Valley offices were the epitome of a family effort—both of our families helped out!

So what happens when I step in front of the camera to act as a referring GP to an orthodontist? Well, let's just say I knew long ago I didn’t have the aptitude to be a dentist. I now know it’s better I stay behind rather than in front of the camera when rolling :) Still, what this shows is not only am I a bad actor, but that you and your entire team are going to have fun during this experience, and isn't that important too? What's the point of getting a good video if it's a stressful, unpleasant experience? Work with me, and I promise everyone will be respected, be comfortable, and they'll have fun.

This is a short, punchy video that just shows the fun kids have at this practice. I always shoot more footage than needed, so including these add-on videos as sort of a bonus is a nice way for me to say, "Thanks. It was great working with you!" If you missed it, the longer version of this video (including interview footage) is toward the top of the page.

Coincidentally, I'd met and actually interviewed Dr. Harman in a random chance meeting at the state dental meeting in Phoenix, Arizona (Phoenix Convention Center), years before. I remembered Dr. Harman, and thankfully, not only had he remembered me, but I'd gotten considerably better at filming and directing.

Dr. Bazargan was a joy to work with, and of all of the videos I filmed for Sonoran Desert Dentistry, this one was my favorite. I think Dr. Bazargan was really surprised how fast I was able to film and put this together, and while I can't say for certain, I think this video was her favorite too!

Wow, Dr. Shawn (North Phoenix / Deer Valley, Arizona), his family, and I had a long day filming (along with Dr. Howie), but we had a great time. This is the first dental practice Dr. Shawn has owned, so this shoot was a big deal to him. He was a little hesitant about interviewing in front of the camera, but he did fine. Also, a good video editor will always make the subject, in this case, a dentist, sound great. They loved the video, but the bloopers at the end were what they enjoyed most of all. Dr. Shawn has a fun approach to dentistry, so showing more of a personal side was a great fit for him.

I traveled to Oro Valley to write a story and take photos of Dr. Hiremath for the Arizona Dental Association's monthly publication (as the managing editor). While I was down there, I filmed an impromptu video, which turned out okay considering there was no planning, no script, and that was the first day I'd ever seen Dr. Hiremath.

I visited Dr. Kyla Hollen to do a story on her for the dental association's monthly publication. Filming a promotional video wasn't on my "to do" list heading down to Tucson that day. Because we had a little extra time before the mock patients arrived, I put this together for her. I'd never met Dr. Hollen before that day, and we pretty much threw everything together at the last minute. During the interview, the cameras are sitting atop a step ladder and a handful of Dr. Hollen's books from dental school. The out-of-frame mic was placed on a cushion/stool right in front of her but below the camera.

I put this video together for the state dental association—Arizona, of course. I wheeled around a cart full of gear in the Phoenix Convention Center for a couple of days to capture this annual dental meeting. Fun time. It's too bad that the public feel that all dentists are stuffy and uptight—in some cases, they couldn't be more wrong.

Dr. Ashton was referred to me by a dental practice broker in Phoenix. Before filming, Dr. Ashton asked that I meet him first and listen to his story so I would know the overall message and direction of the video before I started filming. He and his team were a lot of fun to work with. After filming, I asked him whether the production was what he had expected. He responded that it was similar to what he had in his mind, but he also remarked that everyone had a good time, and he was very pleased.

The creative direction for this video took a sharp departure from any other Mission of Mercy video I'd ever seen (or been involved in). I wanted something that captured the feeling of the holidays and the spirit of goodwill and giving. Rather than getting bogged down with boring interview footage (which is ubiquitous in most Mission of Mercy videos), the focus was on more of the celebration of helping others who were in need. It’s always been a pleasure to be a part of such a massive community outreach.

Amy's been a good friend for years, and when it comes to transitions and advising dentists on their data and team, she's the tops. We'd talked about putting together a video for a while—glad we were able to put this together. We "borrowed" one of her client's dental practices on a Saturday. This was a fun shoot—everyone had a good time. I did have a bad back that weekend—thankfully, I got through the shoot with no problems. For the creative direction, we wanted to focus on Amy as an approachable professional. I think she was a little surprised that I went with the intro that I did. But dentists love that part. It shows an unguarded, spontaneous glimpse into Amy's personality—people (including dentists) love seeing others "being real."

Dr. Bazargan was great to work with. I was referred to her by one of our mutual dentist friends, but I can't remember who that was right now. I do, however, remember meeting with Dr. Bazargan in her lobby area and talking with her about the project. On the day of production, we had a great time (I filmed a couple of her associates AND took portrait photos of them all). Needless to say, it was a busy day. I am honored that Dr. Bazargan referred me to work with her husband, who is a pediatric dentist.

Hard at work in a shoot in Flagstaff, Arizona. To work around the doctors' schedules and a busy patient load, I was on the road at 4:15am. For me, this is all in a day's work. Great shoot, but yes, I did take a nap when I got back to Phoenix.

My relatives (both physicians here in AZ) actually referred me to Dr. Salina Arafat. It turns out that Dr. Arafat's husband is a rheumatologist who works with my relatives. Not only did we film a video for Dr. Arafat's new practice, but she had a couple of patents on one of the first and smallest electric toothbrushes, so we filmed a promotional video for that as well. She was kind enough to write a review on Google for me (actually bought me and my videographer lunch too!). When she first saw the videos, she responded, "Love the videos I have already uploaded them on my website :)"

This is the second office I filmed for PEG—this one for endodontist Dr. Susan in Paradise Valley. It was fun mounting the GoPro camera on the CBCT arm that rotates around the dental patient.

Board-certified orthodontist Dr. M and his team in North Scottsdale were great to work with. My favorite part is Dr. Murphy recalling a terrific experience with his ortho—then conceding that his ortho headgear “wasn’t awesome.” LOL. These unexpected, impromptu sound bits give an authentic and good-natured feel to the video. They also help viewers feel a more personal, emotional connection with the doctor. When viewers perceive they kind of like, know, and can trust a dentist, they'll schedule an appointment. That is the magic of video marketing.

This instructional video for Dr. Alan was a first for me in a couple respects: I'd never done a dental instructional video before, and I have never appeared in one of the videos I filmed. This project was a heck of a lot of fun for all of us. The dental assistant, Amber, did a great job—I didn't know she had it in her. After my performance as a general practice dentist, I think it might be best if I stay behind the camera. Check out the outtakes/bloopers in the video toward the top of this page. It's clear I am not cut out to be a dentist or an actor.

This is just one of many videos I filmed for Dr. Brad and his dental team in Scottsdale, Arizona. I've been to their dental practice so many times that it feels like a second home to me. For the day, I am treated just like another member of the team—I am honored by that.

This video that I filmed for Dr. S of Layton Lakes Dental Care was actually impromptu—meaning, it wasn't the real focus of my visit to her dental practice. As a directive from the Arizona Dental Association's Board of Directors, I was to film quick content videos of Dr. S's dental team explaining why they loved being in the dental profession. I offered to film this quick video for Dr. S while I was already there in her office with my gear. I filmed this video on my own, and there were some definite time constraints, but she loved how it turned out, and the team and I got some good laughs (they were nervous, but we did have fun!)

Here's another video I filmed with Dr. House. I've known her since 2010, and she's one of my favorite people in my professional life. Dr. House became the youngest person to ever become AzDA President while I was working for the dental association, so that was a real treat. That said, like a handful of videos that I filmed during the pandemic, this one isn't my favorite—not because of anything Dr. House did. She was great, but capturing emotion is so important with these videos (and it's tough to do that when everyone's wearing a mask).

Dr. Jensen was a blast to work with: a genuinely nice guy and a heck of a sense of humor. He's fun to be around, and it's no wonder why kids love him. A few years after I filmed the video, I was watching a video from a dental coach. I didn't recognize who it was, but there was just something about that video that seemed so familiar...and then it hit me: it was Dr. Jensen's voice that I recalled! He'd grown out a full beard, so I didn't recognize him. It turns out that it was his voice that gave him away. I reached out to him and congratulated him on shifting his career trajectory and for fooling me (temporarily) with his "disguise!"

I was so engrossed with what I was doing, I didn't know someone was taking behind-the-scenes photos. It's important to me that we create a video that brings in patients and shares your passion. It's just as important that you and your team have fun and enjoy the experience. Here Dr. Ho is having a little fun :)

Dr. Choules is definitely 'old school,' which I loved. He's been a dentist for quite a while, and he loves it. Both he and his office manager Nicole, were wonderful to work with. Dr. Choules wasn't thrilled about getting in front of the camera, but he did it, and it was far less intimidating than he feared. When he saw this video for the first time, he sent the following message from his phone: "Jeremy, thanks for the video. You did a great job, you made me look good. I appreciate your hard work!"

Yep, another video that I filmed for Dr. Alan Curtis. This video was to help celebrate the opening of a second (very impressive) office in the Chandler/Gilbert area. Big congratulations to Dr. Curtis. He and his team are patient-focused and intentional about creating a great experience. It's been an honor to work for him so many times over the years!

Dr. Tanaka is one of the kindest and most generous professionals you'll ever meet, so it was an honor to work for him and Dr. Leong for the day. Truth be told, though, having filmed this during COVID, I was disappointed in how it turned out. I would have preferred waiting, but we filmed a separate video about patient precautions, so production needed to film asap. Of course, we had a lot of laughs during the shoot—the team is awesome (just like the docs). But what I remember most about this shoot is what Dr. Leong said to me as she was leaving for the day. She said, "You made it fun." I'll never forget she said that—means a lot.

The idea for this video just popped into my head one day. Within 48 hours, I had it scripted, filmed, narrated (yes, that's me speaking), and the final cut finished. Videos don't usually come together that quickly, but this one had a lot of momentum. The focus of the video was twofold: to edify current members of the Arizona Dental Association and to encourage non-member dentists to look into what the dental association is doing for them, for dentistry, and all Arizona citizens as it relates to oral health.

You know, I just saw Dr. Lewandowski a couple of weeks ago at the annual dental convention. I gave him a fist bump and chatted with him for a while about what he was up to. He actually sold this practice a couple of years back to focus solely on his other business: Princess Dental Staffing. Dr. Lew is great, and I've enjoyed working with him on the side and as a member of the dental association team for years. One thing that was a little challenging with this shoot was that he was late getting in, and we didn't have any patients, so the two "patients" you see in the dental chair are my friend and videographer Dakota, and yes, I had to get in the dental chair myself (wow, I look fat back then).

Continuing on in promoting the women in dentistry program, I worked with Dr. Jeanette (Peoria, Arizona) and her family for this video that shows a day in the life of a frenetically-busy women dentist (and mom). Dr. Jeanette had loads of energy and was a blast to work with. She's an exceptional dentist, but I have a feeling she might have been a solid actor had she taken a different path in life!

Dr. Collins is just a very cool dentist—a guy you can just hang out with. He and his team were great to work with. In fact, we even had a little help from his wife (who is a marketing expert). Dr. Collins was a little apprehensive about the interview, but he did great. In addition to filming the video, I took portrait and group shots of him and his team. It's been nice to see Dr. Collins at a few Diversity in Dentistry events (I was filming for Dr. Hishaw) a few years after I filmed this video. Always good to see him!

Video shot to promote a new business management program to new dentists in Arizona. This THEOS (To Help Each Other Succeed) program is an ADA award-winning program in its second year. Special thanks to Clinical Instructor at the Center for Advanced Oral Health (ASDOH, in Mesa, Arizona) Dr. Mai-Ly, for her help. I am honored to call Dr. Mai-Ly a friend after all these years. She's one of the nicest, most impressive people in the world. If it can be done, Dr. Mai-Ly has done it or can do it!

When we filmed this, I think Dr. Miner had been out of dental school for just a few months...maybe just a few minutes! He was a little nervous about being on camera, but he did a great job (I don't think it was as scary as he envisioned in his head). What I liked about Dr. Miner is that he's calm and methodical, and yet kids find him approachable.

Dental patients of Dr. Eric, Dr. Kay, and Dr. Darren in Safford, Arizona. These people were like family to the dentists—some of their families had been visiting these dentists for several generations.

Yep, this is another lunchtime inspiration I had to film this promotion for the American Dental Association (ADA). Dr. Tal and his team (Scottsdale, Arizona), along with our team, had a blast. We ended filming around 10pm, and everyone was pretty silly by then. Dr. Tal had a great sense of humor and was a joy to work with. This video was filmed early in my videography career. It was fun, but I can spot a lot of things I'd do differently now.

I had actually gotten footage of Dr. Austin (Scottsdale, AZ) in some other videos, so I was excited to be able to film a video of him. He's got a quick and dry sense of humor that made the shoot a lot of fun—a lot like his dentist brother, Dr. Brad.

This is the second of the two videos I filmed for orthodontist Dr. Alan (in Chandler, Arizona). This video needed to have an element of fun, but not quite as up-tempo and silly as the shorter version I'd done for him.

I was apprehensive about including this video on this page. This was the first video I filmed for the dental association and only the third video I'd ever filmed. I came up with the idea of the script and creative direction while driving in the car. Dr. Fred Olsen and his team were great sports—we had a blast, as you can tell by the bloopers, but it's artistically and technically not my best work. Thankfully, I've gotten a lot better over the years.

For this short promo of ProSmile, I did the voice-over. This video was an add-on that I provided the practice as a bonus and as a "thank you" for working with them. The photos in the thumbnail you see above were separate images I took during our photoshoot during a break in filming (I actually shot these photos as lunch was being delivered).

It was an honor to work with Dr. Gwilt and his wife Jennipher (and Tooth Corps). Both of them proudly served in our US military as Marines. Dr. Gwilt, if you can believe it, was a tank commander. After the project was over, I shared, "I really liked the honest, authentic approach you take with patients. It's too bad it takes me about an hour to get over to that part of the Valley."

In return, they remarked, "Thank you so much for everything you captured in sound and visual outlining why we love Dr Gwilt and the Tooth Corps practice!!! We have been watching and rewatching and proudly showcasing your work to our friends and family. Thank you again, the video is phenomenal!!"

I'll feature a couple of videos on this page from our day shoot at ProSmile. Drs. Mehta and Velandi were great to work with. In addition to filming six interviews that day, we also took portrait photos of the doctors and the dental team. I was so glad to hear that they were happy with the results. I was also glad to take a nap after the day of production concluded!

It's funny, but I'd met Dr. Carlos a couple of years before I filmed this video for him. I just hadn't realized it. Dr. Carlos attended the dental association's annual meeting in 2021 or 2022. While he was there, he took advantage of free portrait photographs that were offered. I was the one who was taking the dentists' photos. Anyway, the dental profession is a small world. It was a blast to film for Dr. Carlos, although I wasn't crazy about him pumping out Taylor Swift music while we were filming (not my cup of tea). Dr. Carlos swears the only reason why he has the music is because of his daughter, who is a Swiftie, but I could have sworn I saw him bopping along to the beat!

This is one of a handful of videos I filmed for friend Dr. Laila Hishaw and Divertity in Dentistry. This video was taken at one of their events at the Arizona School of Denistry and Oral Health (ASDOH) in Mesa (a school I've been to so many times that I've lost count). Seeing these young people get a chance to explore the dental profession was inspiring, and being a small part of what Dr. Hishaw is doing was an honor.