Video Marketing—Small businesses

Oh goodness, filming for BubbleManiacs was a heck of a lot of fun. I had a couple of videographers helping, a drone pilot, and I actually got into the foam with the kids with a GoPro and filmed. The owner, Chris, was so happy with the way this turned out. It was a day I don't think I'll ever forget! 

A quirky warehouse with loads of furniture treasures from floor to ceiling. The folks at Casa Decor were great to work with. They basically let us roam around the warehouse and take footage of anything that caught our eye...too many things caught our eye. Special thanks to drone pilot Coleman for having the guts to fly outdoors AND indoors!

Owner/founder/and autism mom Tosha is one of the coolest people I've ever met. She is sharp, funny, passionate, and very detail-oriented. More important, she genuinely has a heart for helping kids with autism. It was an honor to work with her charitable foundation. In taking advantage of the Arizona Charitable Tax Credits (QCO), consider Pawsitive Friendships. I do. 

This is a video I planned out, filmed, narrated, and edited for my employer, the Arizona Dental Association, after the bottom half of the office was renovated and there was a push to rent out our newly-furnished spaces.

Owner Shawn Ramey became a friend of mine after this project. Shawn's ex-military and hard-nosed, but he's straightforward, and he absolutely loves what he does (he's crazy meticulous). I hired Shawn to redo the putting green in the backyard, as well as put in a small soccer pitch for me to kick the ball around. So, yes, I would highly recommend using Shawn and Elite Turf.

Paula and Mike (co-founders) of NLC are great. Both are dynamic personalities who know the business of dentistry inside and out. After spending three days filming and photographing them, I really felt like an extension (albeit a small one) of their team. They've been in the dental profession for a long time, and they know their stuff.

We get to one of my favorites in the world with Johnny G. I've known Johnny since the early 2000s (I met him at a networking group). Johnny is one of the most humble, kind, positive, and generous people you could hope to know. He's a successful international hairstylist who has rubbed shoulders with some of the best, but you'd never know it. His true passion is helping women feel beautiful. 

Who doesn't want to film hand-dipped ice cream? Come on now...of course this was an incredibly fun shoot to do. Syd, Sarah, and the team are always a joy to work with, and while this day was non-stop running around, it was a heck of a lot of fun.

I've known Steve since 2010, and he too is "one of the good guys." I've done loads of branding, design, marketing, writing, and yes, video work for Steve over the years. He's one of my favorites in the dental space. Steve is honest and generous, and there is no one who serves the dental profession who cares more about dentists than Steve. After years of talking with him, I know that for a fact. Steve's the best.

I filmed this project in collaboration with a Hispanic marketing agency. What was unusual was that before I came on board, the school's board and leadership were sour about the project. The first Zoom call was tense and awkward, but after having met me, it felt like they softened by the end of the call. It turns out the board and the school loved...yes, loved the video, which helped the marketing agency a lot (happy for them). The videographer who was supposed to help me with the shoot dropped out less than 24hrs before filming, so I had to shoulder the load myself. Tough day, but the show must go on. 

Jim and his colleague and son James did a great job bringing in so many of their loyal customers. Cody and I basically ran around the store, filming the jewelers working with their clients. They also purchased Starbucks for everyone, which was a really nice touch.

Angel never appears in any of the videos, but she was the force behind all the coordination between us and Shade n- Net. 'ppreciate you, Angel. Her boss, Rudy, was great to interview (just a straight shooter, easy-to-talk-to guy). Walking around a factory with video gear wasn't the easiest thing to do, but the crew there made it a lot easier!

Ahhh, I remember this video well. I worked with Rush, Noh, and Kid. I got up on a roof to film, and Kid came over and worked on an A/C at a relative's house. The owner, Russ, was extremely apprehensive about doing an interview on camera, but I reassured him that he'd do fine. LOL. After production wrapped, his wife admitted he was tied up in knots, but he did it anyway. When we finished filming the interview, I asked, "You got all worked up for nothing, right?" Russ agreed that the interview was far worse in his head than in reality. Fun running around and filming these guys.

Didn't have to twist my arm too hard to hang out and film Mike and his team. Mike is a fellow Buckeye, and he played soccer in college, too. Mike's got great energy and a sense of humor, so my time filming him was a blast. Working with him and his brother Dan, was terrific, but wow, they have very different personalities.

Clint and his team actually installed granite counters and redid a shower in our house, and for the most part, they did a really nice job (had some structural damage from the guys moving the stone in). Years later, the counters and shower look great; we loved the granite that was installed. Clint was another client who didn't want to be interviewed, but he did fine on camera. I like working with folks who are a little apprehensive...it gives me a chance to keep them calm and confident.

This was one of the oddest shoots I've ever had: being out on a horse ranch and filming over the course of a couple of days. Filming outdoors, if you've not done it before, can be tricky, especially with the hot and bright Phoenix sun. We used a teleprompter for Shellie the first day. I was apprehensive about whether she could pull it off, but she did. The next day basically entailed me and other videographer running around and filming (she rode horses, so she was perfect to have on set filming for us). I am just glad I didn't get kicked by the horse.

What can I say about Syd and Sarah? They're insane, but I loved working with them. I really did feel a part of their team and their professional life after having filmed for them a handful of times. They argue, insult, and tear on each other (playfully, of course), which made filming a pretty fun experience. 

I met Mike at the Diamond Jim shoot (he's one of their clients). Mike and his wife liked what I'd done so much for Diamond Jim that they hired me to film their carpet-cleaning business. I remember riding around in Mike's van over in Sun City while we were going to visit one of his many loyal customers. We were downing Gatorades because it was so hot out.

I met DiD owner Jim Bennett when I was working for Cornerstone Church in Chandler. That was back in 2013. At the time of this website (2025), I still have Jim do all of my employer's printing, which includes a monthly publication to dentists. Jim does business the right way: he takes care of his clients—he's taken exceptional care of me over the years. So, I was honored to help him develop a promotional video.

If you've read some of the video descriptions above, you would have seen that I got to film in some enjoyable, fun environments, which include an ice cream shop and a foam play area. This environment was not fun. OMG, this was brutal: we filmed blast furnaces in the middle of summer, in Phoenix. Well, the show must go on, right? The shop's manager was Mehdi—such a cool guy who took us around the facility. I hope he realized how much respect we had for him—being able to do that job day in and day out. Wow, I take pride in working hard (really hard) while filming, but this guy's job was so much more difficult..

I spent enough time with Scott and his colleague (her name escapes me now, but she was very sweet) that I told them I felt like part of their team. While we were filming, they were bringing someone new onto the team, and they were planning out how all of that would transpire. Really, it was was kind of odd that I felt that I wouldn't get to see how everything panned out (they'd go back into the office the next day, but I'd be on to other things). Anyway, Scott was very apprehensive about being on camera, so I made sure to provide some TLC. In the end, he did great. Funny, I loved coordinating the whole shoot with his cousin Jan, but because she lives in CA, I never met her! 

I remember this shoot well—working with Marco, his boy, and the team from AFRN (people who genuinely wanted to help others in the community). I have to hand it to Marco for helping us get everything coordinated. We filmed at three locations during that day and filmed a ton of people, but it worked out. LOL, I think I slept for a couple of days straight after this shoot (it was during the worst part of the summer), but we made it happen!

I created the OSR logo and branding for owners Aaron and Kori Williams in the early 2000s. At the time, Aaron had one tiny clinic in an Anthem shopping mall. Years later he’s up to 7-8 clinics (it’s hard to keep track). In 2009 I went to work for OSR as their Director of Marketing before taking a role at the Arizona Dental Association, where I’ve been for more than six years. 

In 2017, OSR asked me to capture some of the stories from their Anthem/corporate employees before a team meeting. It was a last-minute project, but everyone had a great time and it all worked out. It’s always been a pleasure and an honor to be a small part of OSR extended family and part of their success—they are great people. 

I met Kyle at an Oral Health Day event at the Arizona Capitol. I initially thought he was a dental student but later found out that he was a dental practice broker. What I like most about Kyle is that he's just a nice, chill guy—soft spoken, but he knows what he's doing, and he's a joy to hang out with. I followed him around at a handful of locations and even filmed him and his wife, Summer. The other thing that's impressive about Kyle is his willingness to volunteer to do charitable care: he's always volunteering his time at charity events. 

Yep, this is another video I did for Syd and Sarah. I like this video, but admittedly, there are some things I might change in it. Hindsight is 20/20, right?

Another hot day in Phoenix when we filmed for Dr. Smallwood and Kelly. I remember it well. This was a busy shoot, but it was fun. I'd heard Dr. Smallwood's office was "kind of dated," but I really liked it. It has kind of an old Tuscan feel to it, and it's huge. The operatories were kind of dark, but both he and Kelly were professional and yet fun to work with. 

Jeez, I've known and have worked with Chris since 2010. Chris knows his stuff, and he knows that he knows his stuff. What I like most about him is that he just doesn't get rattled. Filming for him was like filming for a buddy: very casual and laid back.